Knowledge Base • Visibility

Will AI Find Your Business? – The New Metric of Visibility

As AI becomes the new gatekeeper, traditional SEO is no longer enough. Here is what the new era requires from websites.

Why Old SEO Is No Longer Enough?

You might be used to optimizing your website with traditional Search Engine Optimization (SEO) to appear in Google’s blue link lists. But the world is changing fast.

As customers increasingly use Artificial Intelligence (AI) for purchasing, information gathering, and decision-making (like ChatGPT, Google Gemini’s AI, or other Large Language Models), the question is no longer whether you appear on a link list, but whether AI provides you as a direct answer to the user.

This is AI Visibility – how easily and reliably the most important AI models and training data can access your site’s content.

What Does AI Visibility (AEO & GEO) Mean?

AI visibility can be divided into two main parts:

AEO (Answer Engine Optimization)

This ensures that when someone asks an AI a question (e.g., “What is the best company for service X?”), the AI finds facts and figures on your site and can provide your company as a direct, factual answer.

GEO (Generative Engine Optimization)

This relates to the AI’s ability to understand your content. It’s about building your site so that the AI understands, trusts, and recommends you.

How Is Our Test Tool Built?

Our test tool is designed to simulate how web crawlers (bots) used by different AI models try to read your website.

AIs don’t browse a page like a human. They send automatic requests to the site with an identified “User-Agent” (e.g., Googlebot, GPTBot, ClaudeBot, or CCBot).

The Test Follows These Steps on Your Site:

  • Connection Attempt: The tool sends a request to your site simulating the behavior of each major AI bot.
  • Robots.txt Check (Simulated): Normally, search bots read your robots.txt file first. If you have blocked a bot, its access to your pages is denied. Our analysis checks via Google Search whether the site is generally indexable.
  • Firewall and Security Check: Technical barriers are often detected at this stage. Many companies use strict web security mechanisms (like Cloudflare’s Web Application Firewall, WAF) that might block identified AI bots completely, even if robots.txt allows them.

Meaning of Results

ALLOWED The bot’s access to the site seems to be allowed. This is the goal state.
BLOCKED A setting (e.g., firewall or robots.txt) is preventing bot access. AI cannot read your pages.
UNKNOWN An external factor (like an overly strict firewall) prevents even reading the robots.txt file. In this case, we cannot be 100% sure of the allowed rules, but the site is still very tightly secured and likely invisible.

The core of the test is simulation: It doesn’t read your content, but ensures whether the technical gate is open or closed for the most important AI models.

What Does the Result Mean for You?

If you get a result showing BLOCKED or UNKNOWN, it is a critical alert:

  • AIs cannot read your content, even if it’s open to humans.
  • You lose competitive advantage because AIs cannot recommend you or use your data in answers.
  • At worst, your company is invisible to those 100+ million daily AI searches.

The purpose of the test is to highlight this new, often unnoticed problem. If you want to ensure that AIs find your company and recommend it, it’s time to take AI visibility seriously.

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